Welcome to KnowJoke Concepts™!

We are a groundbreaking apparel company, utilizing a novel approach to marketing…YOU.  Each Concept is designed with YOU in mind.  They center on designs that celebrate, humor, challenge, and even promote the interests and coolness of the wearer.  Additionally, our Concepts bridge generational, regional and social divides, as people from all walks of life can relate to our creations.  After all, Everybody’s Got a Dream™.  What’s yours?

Newsflash!

KnowJoke Concepts Gear is officially featured in Monument Apparel. Located in Newark, DE off Main Street, Monument Apparel is a modern clothing store featuring the latest fashions; from t-shirts to sneakers. Stop by and be one of the first to rock one of our hot new Concepts.